Part of my job is to keep one eye on the horizon of the 3D market, while maintaining that all important cash flow. When I look that far ahead, I see hardware continuing to outpace software and a lot of clients drowning in data.
The question then becomes, is now the time to make the switch from “evangelists” to “lifeguards”? After years of preaching the value of raw data to anyone who will listen, should I drop that for a business plan centered on saving my clients from drowning in the very data I love swimming around in?
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