May 31, 2012
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Earthmine’s first annual partner conference shows off technology, business model

by Tom Greaves | July 11, 2011

BERKELEY, Calif. - In his opening remarks at earthmine’s first annual partner conference, held here, co-founder and co-CEO Anthony Fassero reported to the audience of nearly 100 that the company and its partners have mapped more than 200,00 km of road and more than 200 cities.

Fassero makes the case for the panoramic image to be the de facto standard of reality capture. Certainly the popularity and attendant controversy of Google StreetView speaks to how compelling humans find panoramic images. However, earthmine’s panoramic image technology -- wide-angle photogrammetry at its core --  differs from StreetView in that each pixel has 3 spatial coordinates. In other words, you can measure with earthmine images, unlike StreetView. Earthmine developed some of its core technology in partnership with the Jet Propulsion Laboratory. Don’t expect total station accuracies; but for many applications, survey grade accuracy isn’t needed or isn’t cost effective.

Along with the debut of a new mobile mapping technology (see blog entry here), there was information in abundance here about how earthmine goes to market and what the potential use cases are.

Continued...

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